A header image of a Neotech record

Brand & Website
Neotech

Role:

Visual Identity

Web Design

Art Direction

Neotech is the only vinyl producer in the world that formulates their product specifically for the music industry. Their custom compounds are optimized to reproduce sound perfectly, and they offer vinyl in a spectrum of different bespoke colors and effects. Neotech asked SIT to update their brand experience to represent their brand's obsession with excellence and experimentation.

01

Brand

Neotech's new brand system starts with a mark that references modernist and Y2K revival aesthetics, forming a unique basis for expression. The wordmark is built off of TROD, a "Hyper-Modernist" font by Froyo Tam.

Marketing header

Examples of the typeface TROD by Froyo Tam

Wordmark was based on the font TROD by Froyo Tam. Photo by Froyo Tam.

Neotech Monogram Lockups

Neotech icons

an icon system was developed to add expression to the website

02

Web

Neotech's brand presence puts their products on full-display, giving artists the tools they need to choose the perfect Neotech vinyl for their product.

Neotech website: color picker module

A color picker module is front-and-center on the home page

Neotech website: Project Visualizer module

A project Visualizer helps artists uncover exactly what Neotech products to request, driving sales

01

Photography

Neotech ultimately sells a physical product with amazing visual qualities. We were tasked with shooting this product for display on the larger website, focusing on color and light dispersion of the vinyl.

Neotech photograph of a record, above

Detail photograph of an orange record

Isolated photo of a blue record

Isolated photo of a pink record

Isolated photo of a green record

Isolated photo of a orange record

Detail macro shot of a blue record

Detail macro shot of a orange record

Detail macro shot of a pink record

Detail macro shot of a green record

More Work

Get In Touch

Would you like to know more? Please feel free to reach out to hear how Stay In Touch Studio can help develop your brand aesthetically, or for any other design needs you might have.