Role:
Visual Identity
Web Design
Art Direction
The brand is centered around a hand-drawn mark that itself serves as a statement about imperfection and the charm of not overthinking a concept.
Logo & Photography
The icon is utilized alongside a wordmark lockup in Elfreth, a variable blackletter display font, and paired with Beatrice Thin for body copy. This lends the brand the ability to speak both in a dynamic, expressive voice as well as communicating clearly.
The brand is centered around a hand-drawn mark that itself serves as a statement about imperfection and the charm of not overthinking a concept.
The someday website is used to showcase some of the more intricate and typographic uses of the brand system, locked up in a layout reminiscent of a printed newspaper layout.
Would you like to know more? Please feel free to reach out to hear how Stay In Touch Studio can help develop your brand aesthetically, or for any other design needs you might have.
Contact498 Alabama St, San Francisco, CA 94110
