Role:
Web Design
Branding
The Chicano Art Archive was born as a way to bring new eyes to the LCA's collection. SIT developed the archive site in close collaboration with the Latino Center for Arts and Culture, focusing on clearly telling the story of the movement.
The mark is a stylized version of a symbol used by the United Farm Workers, a Union seeking empowerment and fair wages in Californian agriculture.
Besides Self Modern and Söhne Breit, the brand of the collection relies on a hand-drawn typeface inspired by lettering from the collection itself.
Colors were chosen pragmatically—a rich black and white were picked first, alongside a pop color. The home gradient colors were chosen to create an analogous visual sequence, and the query colors were chosen to be easily visually distinguished from each other.
Would you like to know more? Please feel free to reach out to hear how Stay In Touch Studio can help develop your brand aesthetically, or for any other design needs you might have.
Contact498 Alabama St, San Francisco, CA 94110
