Stay In Touch

STRONGHOLD REBRAND

Stay In Touch recently partnered with art director & designer Jetamoro to rebrand Oakland restorative justice nonprofit Stronghold. I think we can all agree it’s important to work with clients that are making the world a better place, so we were proud to be able to support Stronghold in their mission to shift our culture towards equity and liberation. Jetamoro designed their new wordmark & logo, as well as developing their color palette alongside SIT’s illustration and typographic system, and web design and site map was a collaboration between both Jetamoro, SIT and Stronghold’s founders Claire Whitmer and Karena Montag.

DESIGN IN RESIDENCE

DIR was an internal Capital One program that brought together designers from around the company to collaborate on different projects in different offices, bringing design skills to projects that wouldn’t normally get the design they needed. We built an iconography system that references some of the skills that employees could donate, as well as icons referencing some of the Capital One office locations.

SOCIAL TABLE

Social Table was an Adaptive Path social good event series that gave a platform for individuals who were championing social change to speak about their process and mission. We build the brand system for the series, as well as posters and stickers that were used to promote the events.

LADRO PACKAGING ICONS

We developed an icon set for the Seattle coffee roasting house Caffe Ladro. Ladro is a staple of Seattle coffee, and we had been a fan for a while, so getting to work with them was awesome. The icons were used to graphically communicate the blend’s preferred method of brewing, as well as measurement suggestions. Below are the icons as they appeared on the package, which we also designed for Ladro.

STANFORD ICONOGRAPHY

Stanford University contracted SIT to produce a set of icons for their alumni benefits program. We built this set of illustrated icons to describe a different benefit they offered, color-coded into larger categories. The illustrations ranged from simple like “golf” to slightly more abstract like “car insurance.”

BEDTIME STORIES

This was a simple illustration for a baby shower that a friend was throwing, with the theme “Bedtime Stories.” We used it as an opportunity to do a little simple lettering, making use of the ample vertical and horizontal space a book spine provided. The aesthetic mimicked the physicality of analog printing, with the majority of the charm coming from how the two colors interacted when layered.

AVENUE 8 ICON SET 

SIT developed an extended icon set for Avenue 8, a San Francisco tech & real-estate company. The icons were designed to be both aesthetically pleasing and easy-to-use and extend. We achieved this by designing within a consistent circular frame with a single line weight. The icons themselves had to be very simple, communicating the elegance of the brand through gentle lines and surprising (yet clear) forms. The icons ranged from abstract to symbolic to directly representational.

ADAPTIVE PATH EVENTS WEBSITES

The now-dissolved service design agency Adaptive Path asked us to design websites for their three main events: UX Week, LX: Leading Experience, and The Service Experience Conference. The brief called for a focus on user experience, giving the attendees pertinent information about the event schedule and speakers as clearly as possible, as well as an obvious CTA for purchasing tickets. The three brands needed to belong to the same visual family, while still retaining their individual identity. We chose to focus on the “X” mark as the connecting element between the events while using a striking single color to distinguish them from each other. The rest was just simple, understated typography!

AVENUE 8 WEBSITE 

Avenue 8 is a digital real estate brokerage with a focus on technology. They asked us to redesign their website to reflect their futuristic platform, including modules for features listings, agents, and articles. As usual, we believe that high-quality typography & clarity really seals the deal on projects like this.

ADAPTIVE PATH EVENTS

We did visual design for Adaptive Path‘s event series from 2016 until the agency’s closing in early 2019. This meant building the brand from scratch every year, producing social media assets, doing web design, and producing large-scale printed graphics. Below are just some of the assets we created.